MiTek’s Sales Simplicity Now Offers Options Online™

Options Online is Now Available as a Sales Simplicity Feature, so New Lots and New Homes Can be Selected, Optioned Out, and Sold Over the Web

CHESTERFIELD, MO – November 7, 2017 – Sales Simplicity, a MiTek® company, today announced that it will be offering Options Online™ as an add-on feature within the Sales Simplicity software solution.

Options Online uses live inventory data for models, lots, and options to enable website visitors to self-select and configure their new homes on the home builder’s branded website. As home buyers or prospects build out their homes, the sales leads are captured, and information-rich records of the prospects’ selections are automatically sent to the sales team as registered leads.

Read an Options Online case study to learn how Wade Jurney Homes is using Options Online today.

Because Options Online is a Sales Simplicity plugin, all of the captured information flows directly into Sales Simplicity. And because Sales Simplicity is tightly integrated with BuilderMT’s WMS, the same data seamlessly fuels estimating, workflow, scheduling, and purchasing.

“Home builders that face the prospect of building out expensive websites and ecommerce infrastructures can avoid those costs by simply plugging in to Options Online,” said Rob Hooker, MiTek’s Senior VP of Enterprise Software Solutions. “The fact that Options Online is rich with data from the engagement with the prospect – and that data is passed to Sales Simplicity and to BuilderMT – makes the selection of Options Online even more compelling.”



About Sales Simplicity

A MiTek® company, Sales Simplicity is the creator and marketer of leading sales automation, content management, lead management, eMarketing and reporting management tools for new single-family, semi-custom and custom homes, condos, and multi-family housing, or for use by realtors. Learn more: or call (480) 892-2500.


About BuilderMT

A MiTek® company, BuilderMT provides highly-customizable workflow and building-process-management software that works in tandem with leading accounting systems and other wireless and jobsite productivity tools, such as CRM and warranty management. For 20 years, BuilderMT systems have been purchased by more than 1,000 home builders and cumulatively used as a desktop workflow tool by upwards of 10,000 home building professionals. To learn more, visit, or call (888) 757-1991 ext. 271.


About MiTek

MiTek USA is a division of MiTek Industries, a diversified global supplier of software, engineered products, services, and equipment to the residential, commercial, and industrial construction sectors. MiTek Industries’ passion for its associates’ well-being and its customers’ success is the company’s hallmark. A Berkshire Hathaway company (NYSE: BRK-A, NYSE: BRK-B) since 2001, MiTek has operations in more than 40 countries on six continents. Learn more: and


Media Contact:
John D. Wagner

Recommended Posts

Start typing and press Enter to search